Strategi Komunikasi Pemasaran Starbucks (Penelitian Pada Gerai Starbucks Citra 6)
نویسندگان
چکیده
The Covid-19 virus has caused various industrial and business sectors to be hampered company sales revenues have decreased. An appropriate effective marketing strategy is needed minimize losses, especially during the pandemic. Starbucks Citra 6 a coffee shop one of branch outlets belonging parent company, Starbucks. This study aims find out how communication implemented by in increasing uses concepts theories communication, communications, strategies new media. research was conducted using qualitative approach case methods at 6. results this indicate that applies pandemic promoting through social media, selling several products official store offering attractive discounts. media used for promotion are Facebook, Twitter, Instagram, Line, Card user email, application. In strategy, actively utilizing media.
 
 Adanya menyebabkan berbagai sektor industry serta bisnis terhambat dan penjualan pemasukan perusahaan menurun. Perlu strategi pemasaran yang tepat efektif untuk meminimalisasi kerugian terutama di masa pandemi Covid-19. merupakan salah satu gerai cabang milik induk yakni Penelitian ini bertujuan mengetahui bagaimana komunikasi diterapkan oleh dalam meningkatkan menggunakan konsep teori komunikasi, pemasaran, dilakukan dengan pendekatan penelitian kualitatif metode studi kasus pada Hasil dari menunjukkan bahwa menerapkan cara melakukan promosi melalui sosial adalah beberapa produk memberikan penawaran diskon-diskon menarik. Media digunakan Email pengguna Card, aplikasi Dalam tersebut, secara aktif baru memanfaatkan sosial.
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ژورنال
عنوان ژورنال: Kiwari
سال: 2023
ISSN: ['2827-8763']
DOI: https://doi.org/10.24912/ki.v2i1.23063